DIR Health Promoters devote the vast majority of their time to weighing (on a monthly basis) every child under the age of five within their respective areas. But these visits also create an opportunity to talk to mothers about health concerns and provide advice on nutrition, hygiene and general child care.
Weight has become somewhat of an obsession for the entire community; HPs are often stopped in the street by grandmothers and teenage girls alike, while children who have "outgrown" the official weigh-ins will drop their marbles and run to line up at the scales. No one is shy to let the entire neighbourhood see the number on the dial - most celebrate the gain of one or two kg. The obession is, for the most part, a healthy one.